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Clarity.

High ISO Shooting

Long Exposure

Finding optimal noise reduction techniques is a tricky science. Finding the proper balance between preservation of detail and clarity and the removal of unwanted static or “noise” from an image requires an understanding of both technology and of photography.

The high quality of Hasselblad’s optical components and the advanced noise reduction techniques (digital and mechanical) are not just the rival of any other system, they achieve an optimum balance between desired richness of detail and noise-free imaging.

© Photo: Anders Espersen